Want to Read a Book on Growing Your Business? Think again

Yes, I want to be the owner of a business!

So you took your fate in your own hands and established a business. The single, most crucial thing now is growth. You want to develop all the time and stay away from any pitfalls, barriers, not to mention the dark shadow of bankruptcy.
 
You will find tons of business publications out there. Many of them promise to instruct you how to get your business to be successful. Most of these books, yet, have a few basic problems:
  • Most of them have little or none evidence to prove the quality of the content The claims they make are opinions of the book authors.

Let’s say you’re interested in learning more on free people search. The evidence whether a specific people search engine works is easy to measure, compared to something like whether a specific psychological method works.
  • The evidence they provide is very questionable. If the knowledge covered within the manual is an opinion of the author and was not subjected to the test of real life, the chance is, it will never function. Other than that, experts, like any one of us can be subjected to ‘cognitive biases’.

A cognitive bias is a mistake that people will do over and over again until they get aware of it and change the behavior pattern. So even after the ill practice was spotted, it may take time and organized an effort to correct the issue.
 
For example, the ‘confirmation bias’ says that we tend to be very biased toward ideas/evidence that confirms our beliefs and perception of the world. We all like it easy, and we don’t like to hear too many alternative ideas. It’s not so easy to get a reasonable viewpoint in the short run, as we are pushed to go further, but if we want to triumph, a clear perception of truth is a must.

Good to Great: Why Some Companies Make the Leap and Others Don’t Hardcover – Unabridged, October 16, 2001

The Challenge:Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study: For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards:Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons: The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings: The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept: (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

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A good example many business book critics cite is the book ‘Good to Great’ by Jim Collins. Jim creates a model in which he compares all corporations to ‘hedgehogs’. He takes time to expound this perspective in an entire segment. But are all ‘hedgehog’ companies great companies?

So, in an era when the win-win-win organization model is demonstrated to be much more rewarding and trust gaining.

 In his book, Jim finds many suggestions for his ‘hedgehog’ theory. It is an excellent example of ‘selective bias’, as Jim identifies only a couple of companies out of the whole business world to prove his idea. This is a mistake that is often being done in the scientific community. If you want to know how things are, you must use an assorted sample for research.
  • Books shift your aim to fancy things when in reality you should work on developing a solid basis.

I am a big believer that the third Newton’s law is a fundamental principle of success in business. Am I crazy? I’ll explain.
 
The third Newton’s law states, that every action is followed and accompanied by a response. Action and reaction are interdependent. For every action of your own, you get a related outcome. like that. In the environment of business, you don’t exactly know what action brings about what.
Thus, it’s best to make as many actions as possible, observe and learn. Experience is the best teacher. Then, when you finally see, what actions bring achievement – repeat those!

Starting a Business All-In-One For Dummies Paperback – April 27, 2015

All the practical advice you need for starting a business Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more! The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you're a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector. Covers proven strategies on successfully branding and marketing your business Includes step-by-step guidance on keeping on top of the books Provides coverage of employee engagement and motivating employees Offers helpful hints for overcoming obstacles in starting a business Whether you're an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you'll need to start a business from the ground up.

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Let’s look at AdSense for example. If you want to be successful with AdSense, try out as many key phrases as you can and try to determine, which mixture gives the highest CTR/profits. Then target those and focus on those.
You can learn from other people on the web, but make sure, they are authentic. First, it’s good to see if the ‘gurus’ follow what they preach. But learning from experienced businessman and businesswoman on the web is often free – books are not.
 
Be aware of business books who promise a magic pill for making money and examine the evidence for those claims.